The Scaling School × wicflow Book a 20-min call
GTM x AIFor B2B teams selling something high-value

An AI sales engine that gets you more customers.

We build your complete AI sales funnel together with your team and deploy it live, done with you.

Book a 20-min call → Runs alongside your normal week
700+
entrepreneurs coached across the Nordics
100%
yours to keep
Trusted by founders, cities and accelerators
Stockholms stad Hissdesign Miiwa Peak Accelerator Collection Apart

The track record

700+ entrepreneurs coached. The engine is the new part.

700+
entrepreneurs coached across the Nordics
3mo
community included
100%
yours to keep
Fatih Akan
“The Scaling School helped me shift from working in the business to working on it and gain a clearer vision for the future.”

Fatih Akan, Founder, Miiwa, on The Scaling School's coaching. GTM x AI is our newest program; first cohort results land here in October.

“Mapping the team functions was most impactful. I realized I was handling too many roles myself.”

Emma Hjorth

Emma HjorthFounder, Hjorth & Partners

“We now have a much clearer roadmap and a team aligned on what to focus on, already accelerating our momentum.”

Nick Hermansson

Nick HermanssonFounder, Young Nest

“I saw countless opportunities but struggled where to start. I learned to prioritize and tackle challenges at the right time.”

Anders Forselius

Anders ForseliusFounder, AICD

“The Scaling School helped us shift from long-term thinking to actionable steps and identify customers we could engage right away.”

Katarina and Åsa Andersson

Katarina & Åsa AnderssonFounders, Hissdesign

“This really helped me to revisit my goals, and it's a great tool for a young company.”

Katie Lowson

Katie LowsonFounder, Collection Apart

“The Scaling School helps entrepreneurs see where they are and what's next. It's a catalyst for progress and strong support in our work.”

Åse Lindvall

Åse LindvallPeak Innovation

From The Scaling School's programs. GTM x AI is our newest one; first cohort results land here in October.

Who's behind this

Two teams. One system.

The Scaling School

Strategy & growth

The Scaling School has coached 700+ entrepreneurs across the Nordics, founded by Maria Horelli-Rosenlew, ex-Microsoft. They've seen what works and what doesn't. They lead your strategy: your ideal customer profile and the funnel around it.

wicflow

GTM engineering

Wicflow helps companies go to market: it builds sales funnels and the AI engines that run them, live inside real companies every day. They build your engine and teach your team to run it.

Strategy from people who've coached 700+ entrepreneurs. Engineering from people who ship AI systems for a living.

What you get

Three things change when the engine turns on.

More customers

The engine books qualified meetings with the companies you actually want. Growth you can count in your calendar.

A focused growth strategy

One go-to-market plan your whole team actually agrees on: who you target, what you say, why they buy.

AI skills that stay in the building

We teach your team to run and improve the system while we build it together. By the end, you're the one at the table who knows how AI actually sells.

The engine

Here's what it does all day.

A real system built on proven commercial tools, running on accounts you own. We set it up together during the program.

Finds your buyers

Scans your market for companies that fit your ICP, then flags the ones with real timing: hiring, funding, expanding.

Signal data

Writes like a human

Personal openers written from real facts about each company. Every email reads like someone did their homework, because the AI did.

Claude

Sends and follows up

Every lead gets a follow-up on day 3, 7 and 10. Domains warmed up properly and deliverability tracked, so the emails actually land in the inbox.

Instantly

Books and logs

Replies become meetings in your calendar. Every step logs itself in your CRM, so nothing lives in someone's head.

Your CRM

How it works

From first workshop to a running engine.

1

Meet & greet + ICP workshop

We define exactly who you sell to, together with your whole team. This is where the focus comes from.

2

The campaign takes shape

Copy, sequences, the AI engine, built together in work sessions. Plus a 1:1 check-in so nothing drifts.

3

Your engine starts selling

The system contacts your market. Replies land in your inbox, and you answer them with our support and Q&A sessions.

4

Results review

We go through your numbers together: what worked, and where to take the system next.

Bring up to 5 people from your team. The more of you who learn it, the more it's worth.

What you walk away with

Everything below is yours the day the program ends. No exceptions.

This is a do-it-with-you program. Your team sits in the room while we build, so nothing is a mystery when we leave.

Book a 20-min call →

The package:

Your ideal customer profile, defined and validatedWho to target, backed by market data and workshopped with your team.
A measurable sales funnelYou steer with numbers. Every stage gets counted.
A live AI outbound engine, working dailySourcing companies, writing the emails, following up, logging it all in your CRM.
Insight reports while the campaign runsSo you know which message books meetings and which one gets ignored.
Coaching, 1:1 progress checks and Q&AStrategic guidance through every step, plus community and Progress Club for 3 months.
And it's all yours to keepThe accounts, the copy, the data, the system. Nothing disappears when the program ends.

Is this for you?

It works when three things are true.

We work across industries. What we look at is the shape of your business.

1
You sell something high-valueA new customer needs to be worth real money to you over their lifetime. That's what makes a booked meeting worth chasing.
2
Your market is big enough for systematic outreachThousands of potential buyers. Outbound is a volume game, and the engine needs room to work.
3
Your offer is plug-and-playCustomers can buy without changing how they operate. Short sales cycles, fast results.

September is the founding cohort. Four companies, both founders in the room, everything tuned around your case. We'd rather say no than deliver a maybe.

What we don't do

We don't take your sales calls.

The engine books the meetings. You sit in them and close them yourself. Your customers should meet you, and after the program you'll be ready for them.

4 companies per cohort
no direct competitors in the same cohort
applications reviewed in order

Questions

The things everyone asks.

How much time does this take from my team?+
It runs alongside normal work: group work sessions, short 1:1 check-ins, and a campaign that runs on its own once it's live. Bring up to 5 people from your team so the skills stick with more than one person.
Do we need any AI experience?+
No. That's what the program is for. If your team can use email, they can learn to run this system, and by the end they will.
What does it cost?+
We go through the investment on the 20-minute call, because scope depends on your market, your team and your goals. You'll have the full picture before you decide anything. If the numbers don't make sense for you, we'll say so on the call.
What happens after the program?+
The system is yours, and most teams keep running it themselves. If you want us to keep optimizing it with you, we cover the options at the results review. Community and Progress Club access continues for 3 months either way.
What tools does the engine run on?+
Proven commercial tools plus your own CRM, all on accounts you own. When the program ends, everything keeps working and everything stays with you.
When does the next cohort start?+
September 2026, with four companies. Applications are reviewed in the order they come in, and we say no when the fit isn't right.

Want to run your own numbers first? Try the ROI calculator →

See what the system looks like for your company.

20 minutes. We walk through your market, your numbers and whether the September cohort fits. If it doesn't, you'll know that too.

Felix Wickholm Maria Horelli-Rosenlew

You'll talk with Felix (Wicflow) or Maria (The Scaling School). No salespeople.

Book a 20-min call →
September cohort4 companiesno direct competitors in a cohort